SaaS Articles

SaaS: Upsell

Customer Acquisition Payback Period

Customer Acquisition Rate (CAR)

Time to Value (TTV)

Customer Churn Rate

Revenue Churn Rate

User Churn Rate

Customer Payback Period

Trial Conversion Rate

Cohort Analysis

Customer Lifetime Gross Margin

Upsell/Cross-sell Rate

SaaS Gross Profit

SaaS Gross Profit Margin

SaaS Cash Flow

Cash Burn Efficiency

Magic number

Monthly Active Users (MAU)

Net Burn Rate

Total Contract Value (TVC)

Gross Burn Rate

Annual Recurring Revenue Churn Rate (ARR Churn Rate)

Monthly Recurring Revenue Churn Rate (MRR Churn Rate)

Gross Retention Rate (GRR)

Net Retention Rate (NRR)

Daily Active Users (DAU)

Expansion revenue

Customer Lifetime Value to Customer Acquisition Cost (LTV-to-CAC) ratio

Annual Recurring Revenue (ARR)

Average Revenue per Account (ARPA)

Average Revenue per User (ARPU)

Churn rate

Monthly Recurring Revenue (MRR)

Lifetime Value (LTV)

Customer Acquisition Cost (CAC)

Expansion MRR (EMRR)

CAC Payback Period

Saas Metrics: Formula Cheat Sheet

SaaS Quick Ratio