SaaS-artikkelit

Customer Acquisition Cost (CAC)

Lifetime Value (LTV)

Monthly Recurring Revenue (MRR)

Churn rate

Average Revenue per User (ARPU)

Average Revenue per Account (ARPA)

Annual Recurring Revenue (ARR)

Customer Lifetime Value to Customer Acquisition Cost (LTV-to-CAC) ratio

Expansion revenue

Daily Active Users (DAU)

Gross Retention Rate (GRR)

Net Retention Rate (NRR)

Monthly Recurring Revenue Churn Rate (MRR Churn Rate)

Annual Recurring Revenue Churn Rate (ARR Churn Rate)

Gross Burn Rate

Total Contract Value (TVC)

Net Burn Rate

Magic number

Monthly Active Users (MAU)

Trial Conversion Rate

Cohort Analysis

Customer Lifetime Gross Margin

Upsell/Cross-sell Rate

SaaS Gross Profit

SaaS Gross Profit Margin

SaaS Cash Flow

Cash Burn Efficiency

Customer Payback Period

SaaS: Upsell

Customer Acquisition Payback Period

Customer Acquisition Rate (CAR)

Time to Value (TTV)

Customer Churn Rate

Revenue Churn Rate

User Churn Rate

Expansion MRR (EMRR)

CAC Payback Period

Saas Metrics: Formula Cheat Sheet

SaaS Quick Ratio