EstateApp improved financial visibility and exit readiness with Caleido

Finnish software company EstateApp wanted to develop its financial reporting to better support the needs of a growing SaaS business and prepare for a future M&A process. The goal was to ensure that the company’s reporting was clearly structured, comparable, and ready to be presented to potential buyers.

To support this initiative, EstateApp selected Caleido as its partner. Caleido provides financial management software and CFO services for growth companies. The collaboration began in December 2024.

Financial reporting rebuilt according to SaaS best practices

The first step was to redesign the company’s financial reporting in line with SaaS industry best practices. Capitalized R&D expenses were separated into their own category, and capitalization was transitioned to a monthly basis. At the same time, a functional SaaS income statement was introduced.

These improvements ensured that the company’s financial data was structured in a way that directly supported the exit and due diligence process.

“Once the reporting structure was rebuilt, the figures could be used directly for buyer reporting purposes without any additional modifications,” says Iiro Christensen from Caleidon.

Due diligence supported by investor-ready reporting

Thanks to the updated reporting model, the company’s financial figures were already presented in a format that was easy for the buyer to understand and benchmark. During the due diligence phase, a management income statement and EBITDA calculations were prepared in the buyer’s preferred format, both reported and adjusted (EBITDA before capitalized R&D). In addition, Caleido updated the company’s year-end forecast.

Caleido's experts also participated in discussions with the buyer’s advisors, helping ensure that all outstanding questions were answered quickly and efficiently. The required materials were then compiled and delivered for the buyer’s review.

A clearer financial picture and a smoother transaction process

Through the collaboration, EstateApp’s financial reporting was brought into a transaction-ready format within a short timeframe. The involvement of an experienced CFO with expertise in similar corporate transactions also proved to be a key factor in the success of the process.

“Caleido’s CFO-level support and ready-made reporting framework allowed us to focus on the transaction negotiations and day-to-day operations. At the same time, it helped present the company as professionally managed from the buyer’s perspective,” says Patrick Nyberg from EstateApp.

Thanks to software developed by Caleido, actuals and forecasts did not need to be separately created or reformatted in Excel to meet the buyer’s reporting requirements. The figures could be generated directly from the system.

Would you like to ensure that your company’s financial reporting supports growth and future M&A opportunities? Book a 30-minute demo here.